3 Attention-Getting Tactics for Cover Letters

Hiring managers and recruiters can receive hundreds – or even thousands – of applications for each open job. Typically, they can spend only a few seconds scanning a candidate’s cover letter before moving on to somebody else’s. So if you’re looking for a job, your cover letter has to capture a reader’s attention right away.

Career coach Evelyn Salvador, the author of the recently released book “Step-by-Step Cover Letter,” has some tip on how to do just that: “One way to get an employer to really notice your cover letter is to infuse it with personal-brand identification elements, such as slogan, testimonials, or a mission statement. Each of these elements is optional, but it might just be the thing that makes your cover letter stands out from those of other candidates.”

Salvador has specific tips for using one (or all) of these elements:

A Slogan

This brief sentence or phrase can be placed under your name at the top of your letter, in the far-left margin, or in italics at the bottom of your cover letter. A slogan should succinctly encapsulate the value you bring to an employer – if you need help crafting a slogan, you can look to language in the job posting or on the employer’s website for inspiration.

Salvador’s examples include:

  • For an elementary teacher: “Helping students take positive steps toward their future”
  • For a sales manager: “Meeting challenges, overcoming obstacles and closing sales”

Testimonials

Stating what others have said about your performance adds credibility to the information you can provide in a cover letter. Testimonials can include excerpts from letters of recommendation, customer thank-you letters, vendor satisfaction letters, performance evaluation, internship summaries, staff memos, and other commendations.

A Mission Statement

This element should be succinct and should clearly state what your mission is, specific to your career goal – it could describe what you plan to do or have done, what you believe in, or why your profession is important to you – or another statement that demonstrates the value you’ll bring to the employer.

Salvador’s examples include:

  • “If the customer is happy and you are making a sale, it’s a win-win. I believe in making customers happy.”
  • “Each step a child takes in his life has an effect on his future. I would like to help students take positive steps by creating an educational experience conducive to learning.”

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